We set up and automate GoHighLevel for service-based businesses: pipelines, follow-up, AI agents, booking, reviews and reporting, built around how you actually sell. We also build white label and SaaS-mode setups for agencies.
Serving service businesses in the US · Canada · UK · Europe
GoHighLevel (GHL) is an all-in-one CRM and marketing platform that combines pipelines, SMS, email, calls, calendars, funnels, reviews and reporting in one account. Upstack Web is a GoHighLevel agency that designs, builds and automates GHL for service-based businesses, from roofers and HVAC companies to clinics, law firms and agencies, and sets up white label and SaaS-mode accounts for agencies that resell it. Every system is built around the business, not copied from a generic snapshot.
Most service businesses buy GoHighLevel, connect a few forms and stop there. Leads still wait hours for a reply, the pipeline is out of date, follow-up depends on who remembers, and nobody trusts the reports.
We fix that by building the whole system: how leads come in, how fast they get a reply, who owns them, what happens at every stage, and what you see on the dashboard. Your team works from one place, and the follow-up runs whether anyone is free or not.
Custom pipelines and stages, contact assignment, lead source tracking and clean data, so every opportunity has an owner and a next step.
Speed-to-lead replies, multi-step SMS, email and voicemail drips, reply routing, reminders and no-show recovery that run on their own.
Conversation AI and Voice AI that answer enquiries, qualify leads and book appointments 24/7, with handover to your team when needed.
Booking calendars, landing pages, funnels and forms that feed straight into the pipeline, with tracking on every source.
Automatic review requests after each job, Google Business Profile insights and replies, so your rating grows with your work.
Pipeline value, conversion rate, revenue per lead, ad spend and team performance in one dashboard you can trust.
Every system we build follows the same path. A lead comes in from any channel, gets an instant reply, is qualified and booked, moves through the pipeline automatically and shows up in your reports.
How a lead moves through your GHL system
Example: a roofing lead fills in a form at 9pm, gets a text in 30 seconds, books an inspection, the estimator is assigned and notified, and the opportunity moves to "Appointment Booked" without anyone touching it.
We offer three ways to work, depending on whether you run a service business or an agency.
| Done-for-you build | White label / SaaS mode | Custom snapshot | |
|---|---|---|---|
| Best for | Service businesses that want a complete system built and managed | Agencies that want to resell GoHighLevel under their own brand | Agencies or teams that want to roll out the same setup many times |
| What you get | Pipelines, workflows, AI agents, calendars, reviews and dashboards built for your business | Branded platform, SaaS plans, Stripe rebilling, client onboarding automation | A tested, documented snapshot of pipelines, workflows, funnels and templates |
| Onboarding | Team training and handover videos | Automated client onboarding: account creation, welcome sequence, setup checklist | Install guide and setup checklist |
| Ongoing | Optional monthly optimization and support | Optional support and new feature builds | Updates on request |
An AI growth system for a roofing company: every lead, follow-up, appointment and dollar in the pipeline tracked in one place. We build each system around the business, so yours will match how you sell.
Roofing company: pipeline and revenue dashboard
1,175 opportunities tracked through every stage, with $3.9M in pipeline value and $1.49M in won revenue visible on one dashboard. See the case study →
Roofing company: email, SMS and voicemail drips
Automated drip campaigns and a reply router that tags, notifies and moves each lead to the next step, with 1,300+ contacts enrolled. See the case study →
Roofing company: appointment booking workflow
When an inspection is booked, the contact is assigned, the opportunity is created and updated, and the team is notified automatically. See the case study →
We look at how leads come in today, where they get stuck and what your team does by hand, then outline the system that fits.
You get the pipelines, workflows, integrations, timeline and a fixed price in writing before any build starts.
We build in your GoHighLevel account, connect your phone numbers, calendars, ads and tools, register A2P 10DLC and test every path.
Your team gets training and short how-to videos. After launch we watch the numbers and improve the follow-up and reporting.
Upstack Web pricing: GoHighLevel setups start from $999. Every project gets a fixed written quote. See all pricing.
Cost depends on how many pipelines, workflows and integrations you need and whether you want AI agents, white label or SaaS mode. A focused follow-up and booking setup is a small project; a complete growth system with AI agents, reporting and integrations is a larger one. After the strategy call you get a fixed written quote.
GoHighLevel (also called HighLevel or GHL) is an all-in-one CRM and marketing platform. It combines contacts, pipelines, SMS, email, calls, calendars, funnels, websites, reviews, AI agents and reporting in one account, replacing several separate tools.
No. GoHighLevel works for any service-based business that needs to capture leads, follow up and book appointments, including roofing, HVAC, plumbing, cleaning, med spas, dental and medical clinics, law firms, real estate teams, coaches and marketing agencies. We build each system around the business.
A GoHighLevel agency sets up and automates GHL for you: pipelines, workflows, AI agents, calendars, funnels, reviews, integrations and dashboards. Upstack Web also handles migration from your old CRM, A2P 10DLC registration, team training and ongoing optimization.
White label lets an agency offer GoHighLevel under its own brand and domain. SaaS mode adds subscription plans and automatic Stripe billing, so the agency can sell the platform to its clients. We set up the branding, plans, rebilling and automated client onboarding.
Yes. We move contacts, opportunities, notes and tags from tools such as HubSpot, Jobber, ServiceTitan exports, spreadsheets or other CRMs, and map them to your new pipelines so nothing is lost.
Yes, we recommend that you own the account so you keep your data and workflows. If you do not have one yet, we help you choose the right plan and set it up. Agencies can also use their own agency account.
A focused setup takes one to two weeks; a complete growth system with AI agents, integrations and reporting usually takes three to six weeks. You get a timeline in the written plan before work starts.
We work with businesses in the United States, Canada, the United Kingdom and Europe, fully remotely, and set up messaging that follows local rules such as A2P 10DLC, TCPA and CASL.

Book a free strategy call with Ali. We will map your lead flow and show you the system we would build for your business.
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