We build AI agents that answer customers, qualify leads, prepare quotes and handle back-office tasks, connected to your CRM, inbox and data, with clear limits and a human in the loop where it matters.
Building AI agents for businesses in the US · Canada · UK · Europe
An AI agent is software that uses a large language model to understand a request, decide which steps to take and use tools such as your CRM, calendar or database to complete the task. Upstack Web provides AI agent development, building custom AI agents for businesses in the US, Canada, the UK and Europe, for customer support, lead qualification, quoting, scheduling and internal operations, with permissions, logging and human approval built in.
Chatbots that only answer FAQs have been around for years. AI agents go further: they can look up an order, check availability, qualify a lead against your rules, draft a quote from your price list or update a CRM record, and then hand over to a person when a decision needs judgement.
The difference between a useful agent and a risky one is design. We start with one clear job, connect the agent only to the tools it needs, give it your real knowledge, limit what it can do on its own, and measure how well it performs before widening its role.
Answer questions from your own content, check orders or bookings and hand over to staff when needed.
Reply to new enquiries instantly, ask the right questions, score the lead and book a call.
Draft quotes and proposals from your price lists, past jobs and project details for human review.
Sort email, extract details from documents, update records and prepare daily summaries.
Internal assistants that answer staff questions from your policies, manuals and project history.
Pull numbers from your systems and explain what changed in plain language.
Every agent we build follows the same safe pattern: understand, look things up, act within limits, and escalate when unsure.
Inside an AI agent
Built with models from OpenAI, Anthropic or Google, retrieval over your own content, tool connections to your systems, and logs of every action.
They solve different problems. Many businesses use all three.
| Rule-based chatbot | Workflow automation | AI agent | |
|---|---|---|---|
| Handles | Fixed questions and menus | Fixed steps triggered by events | Varied requests in natural language |
| Decides steps itself | No | No | Yes, within limits |
| Uses your tools | Rarely | Yes | Yes |
| Best for | Simple FAQs | Repeatable processes | Tasks that need understanding |
Examples of AI assistants and agents we have delivered.
HOWDY: AI outreach platform
AI-written, personalised Instagram outreach for businesses and creators. View project.
PIVKAXE.IT: AI solutions platform
AI-powered tools for business owners, educators and consultants. View project.
We find the task where an agent will save the most time or win the most work, and check it is a good fit.
We define what the agent knows, which tools it can use, what needs approval and how success is measured.
We build it with your real content and test it against real examples before anyone relies on it.
We launch with monitoring and logs, review conversations and improve it every month.
Upstack Web pricing: AI agents start from $1,499. Every project gets a fixed written quote. See all pricing.
Cost depends on the task, how many systems the agent connects to, how much knowledge it needs, the volume of conversations and the level of testing and approval required. Running costs include AI model usage, which is usually modest for small-business volumes. After a free consultation you get a fixed written quote for the build.
Software that uses a large language model to understand a request, decide the steps and use tools such as your CRM or calendar to complete a task, handing over to a person when needed.
A traditional chatbot follows fixed scripts. An AI agent understands varied requests and can take actions in your systems within the limits you set.
Yes, when it is designed with limited permissions, approval for sensitive actions, logging and testing. We build those controls into every agent.
It depends on the task, integrations, knowledge and volume. You get a fixed quote for the build; model usage costs are usually modest for small businesses.
We work with models from OpenAI, Anthropic and Google and choose based on the task, cost and data requirements.
Any AI can. We reduce errors with your own knowledge, clear limits, testing on real examples and human review where accuracy matters.
Yes. Agents can work on your website, email, WhatsApp, SMS or inside your internal tools.
We build AI agents for businesses in the United States, Canada, the United Kingdom and Europe.

Book a free AI agent consultation with Ali and leave with a clear, safe plan for your first agent.
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