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Generative Engine Optimization: Get Recommended by AI Search
When customers ask ChatGPT, Claude, Gemini, Perplexity or Google for a provider, your business should be in the answer. We make your site and brand easy for AI systems to find, understand and trust.
Helping businesses in the US · Canada · UK · Europe
Quick answer
Generative engine optimization (GEO) and answer engine optimization (AEO) mean making your business easy for AI assistants and AI search features to find, understand, trust and cite. Upstack Web helps businesses in the US, Canada, the UK and Europe appear in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews through crawlable pages, answer-first content, structured data, consistent brand information and mentions on trusted third-party sites.
More buyers now start with a question to an AI assistant: "Who builds custom CRMs for contractors in Ontario?" or "Best WordPress agency for a small law firm in London?" The assistant answers with a short list. If your business is not in that list, you are not in the conversation.
AI systems build those answers from what they can crawl and verify: your website, your listings and what others say about you. GEO builds on solid SEO, and adds clear entity information, answer-first content, structured data and a deliberate effort to be mentioned where AI systems look.
What We Do
🔍
AI visibility audit
We test the questions your customers ask across major AI assistants and record where you appear, and who appears instead.
🤖
Crawler access
robots.txt, server and CDN settings checked so search and AI crawlers you want can reach your pages.
✍️
Answer-first content
Service pages and guides rewritten so key facts are clear, specific and easy to quote.
📋
Structured data
Organization, LocalBusiness, Service, FAQ and Person schema that matches the visible content.
🏷️
Entity & brand consistency
Consistent name, services, locations and facts across your site, profiles and directories.
📰
Third-party mentions
Listings, reviews, partner pages and expert content on sites AI systems trust and cite.
How AI Search Chooses Who to Recommend
Every AI answer follows roughly the same path. We optimise each step.
From question to recommendation
❓QuestionA buyer asks an assistant for options
🌐RetrieveThe system searches the web and its index
📈EvaluateIt weighs relevance, clarity and trust
💬AnswerIt writes a short list with reasons
🔗CiteIt links sources the buyer can check
Foundations: fast, crawlable pages in Google and Bing, clear entity information, schema, reviews and consistent third-party mentions.
Traditional SEO vs GEO / AEO
GEO does not replace SEO. It builds on it.
| Traditional SEO | GEO / AEO | |
|---|---|---|
| Goal | Rank pages in search results | Be named and cited in AI answers |
| Unit | Keywords and pages | Questions, entities and facts |
| Content style | Comprehensive pages | Clear, quotable answers plus depth |
| Off-site | Backlinks | Backlinks plus mentions, reviews and listings |
| Measurement | Rankings, clicks | AI mentions, citations, referral traffic |
AI Search Work
Examples of AI visibility and search work.
How We Work
We ask the major assistants the questions your customers ask and show you where you appear today.
A technical, content and brand audit with a prioritised plan and fixed quote.
We fix access and schema, rewrite key pages, publish guides and build third-party mentions.
Monthly tracking of AI mentions, citations, rankings and AI referral traffic.
Our Approach to AI Search
- Built on real SEO fundamentals
- No tricks, cloaking or fake reviews
- Content written for people first
- Structured data that matches the page
- Honest tracking across assistants
- Developers who fix technical issues directly
Industries We Serve
What Does It Cost?
Upstack Web pricing: AI search (GEO and AEO) set-up starts from $499. Every project gets a fixed written quote. See all pricing.
Cost depends on the number of services and locations, the state of your website and technical setup, how much content needs rewriting or creating, and how much off-site work is needed. Most clients start with an audit and fixes, then a monthly programme. After a free AI visibility check you get a fixed written quote.
- Services, locations and questions to target
- Technical and schema fixes
- Content rewriting and new guides
- Listings, reviews and third-party mentions
Frequently Asked Questions
GEO is the practice of making your business easy for AI systems such as ChatGPT, Claude, Gemini and Perplexity to find, understand, trust and cite in their answers.
Answer engine optimization focuses on giving clear, direct answers to questions. GEO is broader, covering how generative AI systems find, evaluate and recommend businesses. In practice they overlap heavily.
GEO builds on SEO. AI search features rely on crawlable, well-structured, trustworthy content, then add emphasis on clear facts, entities and third-party mentions.
Make sure your site is crawlable and indexed, state clearly what you do and where, add matching structured data, earn reviews and mentions on trusted sites, and publish helpful answers to customer questions.
No. Google says there are no additional requirements or special schema needed for AI Overviews or AI Mode beyond normal SEO best practices.
Blocking search-related AI crawlers can reduce your visibility in AI answers. Many businesses allow search crawlers and decide separately about training crawlers.
We track mentions and citations for a fixed set of questions across assistants, AI referral traffic in analytics, and traditional rankings.
We work with businesses in the United States, Canada, the United Kingdom and Europe.
Guides From Upstack Web
What Are GEO and AEO? How to Show Up in AI SearchGEO and AEO explained: how AI search picks its sources and what businesses can do to be included.Read the guide →How to Get Your Business Recommended by ChatGPT, Claude, Gemini and PerplexityCrawlability, clear facts, reviews and mentions: the steps that help AI assistants recommend your business.Read the guide →AI Crawlers and robots.txt: Which Bots to Allow in 2026Training bots vs search bots: what each AI crawler does and how to set robots.txt for visibility.Read the guide →Schema Markup for AI Search: What Actually HelpsOrganization, LocalBusiness, Service and FAQ schema: what structured data does and does not do for AI search.Read the guide →How to Measure Your Visibility in AI SearchQuestion sets, mentions, citations and referral traffic: a practical way to track AI search visibility.Read the guide →
Is AI recommending your competitors instead of you?
Get a free AI visibility check from Ali showing where you appear across the major assistants today.
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